About ASW
ASW’s Core Value: Earned Trust
We achieve sales growth through our hands-on contributions to our customers’ success. Our strongest motivation is in making and keeping the connections that add to the success of all stakeholders – on both the factory side and the customer side.
The sale of some of the more advanced automation components on the market requires a higher degree of customer support, training, and startup assistance. ASW’s core value is reinforced every day when we apply our experience and expertise to help create our customers’ success stories. When we make our customers successful, we are also contributing to our own growth.
Automation Southwest was founded on the philosophy that lasting engineering and sales relationships are built through trust that is earned.
Automation Southwest, LLC is the exclusive manufacturer’s representative for globally recognized automation technology manufacturers such as Panasonic Industrial Automation, Mencom, ICOTEK, Bihl+Wiedemann, Werma USA, Laser-View Technologies, and Nippon Pulse throughout the Texas and Oklahoma territory. For several of our manufacturer partners, our territory also extends coverage across Louisiana and Arkansas.
Automation Southwest’s business strategy has always been centered on building the local relationships that create new opportunities for our Automation Partner companies. Our staff’s average of more than twenty years of experience and contacts within our industries and coverage areas is leveraged every day to drive sales growth for every manufacturer we represent.
At Automation Southwest, we strive every day to exceed our customers’ expectations by providing a level of service and support going beyond just the products we represent – we bring the capability and experience needed to drive customer solutions.
Automation Southwest’s automation partner companies manufacture world-class products across all the major segments of the industrial automation market.
Panasonic Industrial Automation – comprehensive set of automation products including motion control, touchscreens, PLCs, safety light curtains, optical sensors, static controls, UV curing, pressure & temperature sensors, and much more
Mencom/ILME – circular industrial connectors and cables (M12, M23, etc.), modular rectangular connectors, high capacity power distribution solutions
Werma USA — solutions for visual and audible communications, wireless and wired plant floor monitoring, and comprehensive Industry 4.0 integration
Bihl+Wiedemann – fieldbus interface solutions centered on both AS-i and AS-i Safe applications enable significant reductions in both up-front installation costs and future system expansion
ICOTEK — panel entry systems for cables with and without connectors, grommets, strain relief, EMC solutions, and flex conduits
Pizzato USA – industrial grade and customizable safety products such as safety mats, safety bumpers, and safety edges; safety relays and interface accessories
Laser-View Technologies — sensing solutions for long range (100 meters or greater) applications in heavy industrial environments; also active in sensors for incline, tilt, and acceleration; collision detection and prevention for large overhead cranes; unique non-contact encoder solutions
TK USA – industrial power and communication cables, M23 connectors, custom cable assemblies built to customer specifications
Nippon Pulse — motion control products ranging from the most basic stepper motors to multi-axis tables based on sub-micron-capable linear shaft motor technology